Google launched ‘Google Universal Search’. Within the next couple of days, Google will enroll the new way of searching to all international google sites. For the moment only the English Google.com search offers the new method. What has changed besides the look? Instead of searching the web OR the images gallery OR google maps OR …, google now looks for any of those categories offering a result page with google map results as well as video and images results, related books from their book search etc.
Have a look at this typical search result for the Las Vegas hotel ‘The Venetian’ I stayed in last week.
There are already a lot of interesting articles, a great (and extended) summary however can be read here. Mental note to muself: give this some thoughts whether this is a big leap forwards or rather a small one and what to think about this as a marketeer …
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